Brand Identity


The Digital Production Creation Studio leverages modern digital capabilities to amplify product craft through a premium maker experience for Nike.

The logo is a dynamic form that alludes to speed, dynamic energy, and dimensional creation. It also represents the the inner workings of the innovation process; its many stages, and how that process is built on refinement and iteration. The typographic signoff is clear when locked up with the Nike Swoosh, and when set in lower case, feels human.