NIKE RUN CLUB

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Front End & UX Design

A few years back I had the opportunity work with Nike Running to innovate the way they approached community marketing. The concept was to translate their physical run clubs into a digital membership experience for everyone to enjoy. So together we developed a website, weekly emails pushes, music playlists and workout programs that collectively gave users the tools to kick their ass as hard as the NRC Trainers would.

When experimenting with website design it made sense to repurpose the iconic 26-degree chevron which originally appeared on Nike's 1978 Windrunner jacket. The chevron quickly became an integral story telling element that could be used as a vessel for content and guide the user through the page.

 
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Art Director: Tom Sunnergren
Lead Designer: Austin Heikens
Production Designer: Matthew Ross
Developers: Nike Development Team
Developer of Jams: Forest Pond aka "DJ Nature"